Experiential
While my foundation is in animation and motion design, I've spent much of my career crafting immersive brand experiences that blend physical and digital spaces. I take projects from concept to completion, bridging the gap between creative vision and technical execution to create memorable Experiential for the audience.
Diverse Experiences
My principal background is in 3D Animation software. 3D naturally feeds into so many different avenues such as set design, motion graphics, real-time technology, and much more.
Technical Acumen
It takes deep technical knowledge to succeed in the digital experiencial space. You can build jaw-dropping beautiful imagery, but if it takes up too much computer memory, then the experience will fail.
Audience Impact
Storytelling & FUN are the pillars upon building engaging experiences. If the storytelling is poor, the audiences will be confused.
The lion share of my career has been either running an independent studio (Hectic Digital) servicing clients or freelancing for different companies. That has given me the opportunity to collaborate with so many different types of people and projects.
I've contributed towards the full spectrum of experiential design - from immersive trade show environments to interactive brand activations.
Being exposed to all that goes wrong, and all that goes right on so many projects has shaped me into a strategic problem-solver who can navigate both creative and technical challenges.
As a strategic partner to creative teams, UX/UI designers, and software engineers, I leverage my animation expertise and technical understanding to transform brand stories into engaging experiential narratives.
By seamlessly integrating AR, VR, XR, and real-time 3D, we can create cohesive brand experiences that resonate across multiple touchpoints.
Gamification is important: If it's not fun, audiences won't actively participate.
By combining compelling storytelling with interactive elements, we can create memorable brand moments that drive meaningful audience participation.
I help optimizing immersive experiences for real-world implementation, ensuring flawless execution while maintaining creative impact.
As we move towards a more code-less future, the creative opportunities are increasing in the animation technology space.
