We really brought the NBA logos to life! If the logo had facial features, then we created controls to add character to it. If the logo was more inanimate we found a way to add life to it.
We did animations for all 30 NBA teams, yes..but there were multiple aspect ratios and special short versions that we created. All in all, 180 outputted movie files. Wow.
A great collaboration
We worked tightly with Visual Concepts, and the revs went along efficiently. It was such a success, we helped with NBA2k16 too. Future releases of NBA2k were handled internally by Visual concepts.