IMAX Suicide Squad

For Suicide Squad I led a team at Hectic Digital to create an IMAX countdown like never before seen. There was a ton of creative flexibility but only a 3 week schedule.

Our team constructed an entire 3D environment, with multiple sets, and broke free of the traditional linear camera movement to create a rollercoaster feel as the viewer.


art direction

We were challenged with a difficult task of creating a world that felt like it was taken out of the DC Suicide Squad universe, while at the same time not utilizing SS branded assets.

Lots of Detail

A robost world was built down to the doornobs in detail. Nearly nine million polygons were used as well as thousands of texture maps. Over 20 times the detail of any previous IMAX countdown.

In the Numbers

On top of utilizing the most diverse color palette a IMAX countdown had seen, we fully modified fonts and numbers to family in with the Suicide Squad marketing campaign.


One of the funnier comments from the YouTube community was:

"That 10 second countdown took 50 seconds...just sayin'."

50 seconds is needed to create a narrative story flow. In first person POV, we crafted a story where the viewer breaks out of Arkham Asylum, bursts into the city streets of Gotham, catches a helicopter ladder to pull in to the sky, only to see the classic IMAX logo (with a twist) particle dissipate at the end. An exciting ride to build energy into the start of the movie!