Carpenter Air Show
For the Carpenter 2023 Paris Air Show, I was brought on as a Creative Director with Fivestone Studios. With the team that had created the previous videos being unavailable, this project posed a unique challenge of elevating Carpenter Technology marketing videos with a more modern style. An additional factor to solve for was making videos with a dual purpose in working within both 16:9 and 9:16 displays at the event.
Fivestone CEO Traylor Woodall was appreciative of the effort, thanking me for being able to "Run with Scissors."
10 Animations in 12 weeks
We were tasked with reimagining 8 tron-styled videos into 10 photoreastic animations in an ambitious turnaround time
Multiple Outputs
We had to engineer outputs at both a 16:9 and a 9:16 Aspect Ratio. An interesting challenge
A VFX First Approach
With the client wanting to move towards photorealism, we moved towards a vfx first approach only creating CG imagery where necessary
Fivestone team
Creative Director - Geoff Hecht
Technical Director - Kevin Harkness
Animator - Scott Bartholomew
Producer - Taylor Dressler
Animator - Kelcey Steele
Animator - Mau Borba
This was my first time working with Fivestone Studios, and it was such a pleasure. It was rewarding to be trusted by such an experienced crew to game plan in a way I felt good about. We leaned more heavily on a Visual Effects workflow than the previous work which leaned heavier on full CGI. This resulted in a more realistic output that everyone was thrilled about.
